Employees can find more details and information there and encourage engagement in those places, interaction that otherwise might be missed. Think of linking to other channels like an intranet, Slack, a bulletin board or the company website. An employee newsletter doesn’t live on an island. Internal communication can do with a bit more “omnichannel” philosophy. For example, Cisco employees had 10 times more followers than corporate accounts. It is even better to let the employees share their stories, what they do, what they care about. Explaining why you do what you do shares a narrative, making it easier to be proud of your company. Company storytelling allows you to give meaning, pass on knowledge, change behaviour, and understand history and future. The company newsletter is not for day-to-day communication but can work very well together with other channels, bringing us to: 4. Instead of sending multiple (separate) memo’s, endless Slack threads, ad-hoc announcements, etc, save their inbox from info overload. Use the internal email newsletters to centralise messaging for more efficient, structured communication. Centralise messaging and reduce email overload Use the employee newsletter to break down silos between cubicles, teams and departments. Make them feel like a valued part of a bigger family. Especially for remote and part-time workers. Not every employee has a strong everyday feeling of belonging. Encourage camaraderie and break down silosĪ great company newsletter encourages camaraderie among employees and adds just a tad of loyalty. So a newsletter is an info distribution channel. Internal topics can overlap with a customer newsletter, but often topics are way different than a (conversion-oriented) newsletter for clients and customers. The content is relevant and useful for the departments and employees. Inform the internal organisationĪ company newsletter delivers important information through the organisation. A quick look and you’ll see why they are so popular for Human Resources, Employer Branding, and organisations in general: 1. Why send a company newsletter to your employees? Here are the 7 main goals of employee newsletters. The goals justify any spending and answer the “why” of sending engaging newsletters internally. Your objectives determine what your internal emails will look like. So before sharing all the internal email marketing ideas and examples, take a second to review the objectives/goals of your employee newsletters. Internal newsletters are different from marketing emails. Know how to nail that tone, and your internal communication becomes that much better. In fact, you want to get them to be enjoyable! We know that not everyone loves reading work-related content, so make sure internal emails are anything but boring. Internal newsletters should be engaging and informative, with a healthy dose of wit thrown in for good measure. A company newsletter has a lot of workplace communication power. Your Employee newsletter is the place for your team to hear about important company updates, build employee relationships, and company culture.
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